Emma has worked in retail and merchandising, while following the fashion course. Emma’s collection titled ‘Noisulli’, referring to the illusion that fashion merchandising can project to engage customers. Emma is an enthusiast and believes that the relationship of fashion and art together creates something which manifests an expression or an emotion. This collection portrays a sense of freedom, expression, creativity, and illusion. The bold print projected in the outfits engages the wearer to express the introverted. The colour palette consists of powerful colours to visually attract the attention of the viewer or potential consumer.