Mark borrows the ideology of “less is more” and reflects it through his personal design philosophy. Mark’s approach is fresh, modern, geometrical, and minimal – which is inspired by branding projects. The aim of his project is to adapt a modern and fresh style to a football club identity. Mark is doing this project not just because he is a supporter of Hibernians FC, but because he believes that sharing his knowledge with the club will help them leverage a more professional look on their social media platforms. Mark’s dissertation project is a social media campaign that reflects this.