Alessandro believes design has the power to change one’s way of life. His dissertation project investigates the current design strategies adopted by betting centres. The aim of his project is to create a betting centre which takes care of the client’s well-being while maintaining a profitable business. The space ensures a unique and refreshing betting experience, with the aim of increasing the target audience and reducing the negative stigma correlated with betting centres. A dynamic flow is implemented throughout the space, making it a fast pace retail experience.